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As you go to market, email marketing and how it fits is probably on your mind. However, the timing is also probably not right. Today I...

I have written and seen a lot of emails which means I have a ton of data about what works and what doesn't. With regulations like GDPR,...

I had an interesting discussion this week about when you choose to make an email operational or not. For those unfamiliar, when you make...

Your nurture sequence should model the length of your sales cycle and take into account the frequency of communication you have defined...

We have all heard of multi-channel marketing right? However, we often look at it from a lead generation standpoint and not a lead...

Whether starting an email marketing nurture from scratch or optimizing one for greater performance, a common question asked is 'how many...